Search Engine Optimization or SEO, for short, is a method of website promotion focused on helping your company's web site rank favorably on Internet search engines under targeted keywords and phrases that are most important to your business and your customers.

SEO is a way of making sure potential customers can find your web site. Research shows that Internet users aren't likely to go past the first three pages - or top 30 results - of a search when searching for information on a product or service.